By SK is a cruelty-free and vegan makeup line by Irish makeup artist Sarah Keary. Beginning in 2022 with five lipsticks, By SK continues to expand its range with lip liners, eyeliners, eyeshadow, makeup palettes, highlighters, blush, brushes and soon-to-be released complexion products.

 

When approached by Sarah, her main inspirations for the visual direction were the ethical nature of the 1970s music scene and the decadent patterns of the 1920s art deco movement. We leaned into the strength of both worlds to create an harmonious makeup collection that can evolve and scale. Navy, pink and gold are used to distinguish the collection from its competitors while still feeling approachable. From the primary packaging tubes and palettes to the recyclable exterior units and signage displays, our design goal for By SK is that all elements feel connected and impactful, no matter the product type or format.